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“Backlinks are like gold dust for SEO” - Neil Patel
“High-quality backlinks remain one of the strongest ranking signals," confirms Aleyda Solis, international SEO consultant. "They help build trust and authority."
But securing backlinks is notoriously tricky for ordinary mortals lacking big budgets.
Fret not! This guide equips you with dynamite link-building strategies to overwhelm the competition. Let the backlink bonanza begin!
Like Thor's hammer to his enemies: unleash content that obliterates all before it.
Great content attracts links; lousy content repels them. Crafting shareworthy content is link-building strategy #1.
Focus on long-tail keyword research to uncover specific searcher intents and pain points. Address these with epic content.
Types that shine:
Videos: YouTube is the #2 search engine. Optimized videos can drive tidal waves of traffic. (see our article Master the SEO Jungle: Advanced Techniques for YouTube Domination)
Infographics: Visual masterpieces that simplify complex topics. Perfect link bait.
Research reports: Demonstrate thought leadership with data-rich reports.
"Content with fresh statistics receives 94% more total links," reports Backlinko.
List building guides citing multiple data sources attract the most links. Confirm!
Helpful contextual links to authoritative publications boost credibility.
Posts with images generate 94% more views according to Yoast.
Strong visuals and infographics can trigger viral sharing cascades.
Optimize images with descriptive alt text and captions for the visually impaired.
Guest posting on reputable industry websites - when done right - can generate game-changing backlink mojo.
Connect your content to authoritative sites boasting high domain authority scores. Guest blogging tornadoes often blow through here.
Thoroughly research site and editors before pitching. Customize proposals.
Offer actionable, thoroughly researched posts that provide genuine value.
Publicize your posts on social media, online communities, email newsletters.
Upcycle posts into visual quotes, snippets for maximum engagement.
According to surveys by Fractl, guestographic campaigns can generate over 50% more links on average.
This evergreen tactic never goes out of fashion. Hunt website broken links, replace with your own shiny content. Site owners love you, visitors love you = links love you.
Use tools like Ahrefs and BuzzSumo to uncover dead or broken links.
Screen for sites with high authority scores in your niche.
Craft custom content that fits site topic and fixes broken links.
Make sure content quality exceeds original - go above and beyond!
Email owners politely offering your content to replace broken pages.
Emphasize benefits: restore user experience, boost site authority.
Still not convinced? Hear from the pros:
"Broken link building only accounts for 5% of my backlink portfolio but drives around 30% of my total traffic," reports Jon Cooper of Point Blank SEO.
Dive deep into online communities like forums and Facebook Groups related to your niche. Establish yourself as a thought leader by generously sharing your expertise and insights.
Active community members universally respected for their knowledge tend to magnetically attract links and followers.
Share advice and solutions, adding links to helpful resources.
Comment on posts with useful perspective and insights.
Brian Dean of Backlinko grew his site traffic from 0 to over 300k monthly visitors with community engagement and outreach.
Execute advanced social media campaigns across platforms like Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn to shine spotlights on your masterpiece content. Check out our guide "The Everyman's Guide to Going Viral on Social Media" for 6 tips on making the most of your organic social media posts.
Share your content across owned social media channels. Engage followers in conversations.
Create social media ads optimized with keywords and targeted to ideal buyer personas more likely to link and share. Take free online courses such as HubSpot inbound marketing.
Messages like "Check out our comprehensive guide to X" tend to work well.
Incentivize social shares with rewards programs. Contests also work brilliantly.
Insert sticky sharing buttons on site for maximum visibility.
Moz research found content shared on social media can generate up to 97% more links on average.
The easiest way to build backlinks - Neil Patel
Skyrocket link building productivity with these pro tips:
Use tools like Ahrefs, SEMRush, Majestic and BuzzSumo to regularly:
Discover who links to your competitors but not you.
Identify new link building opportunities.
Analyze link anchor text patterns.
Work relentlessly to counter negative SEO attacks by identifying and disavowing spammy links using Google Disavow Tool.
Connect and cultivate mutually beneficial relationships with industry influencers, experts and brand leaders. Brainstorm creative ways to collaborate on killer content.
The future belongs to those who dominate the backlink building quest. Master the art and science of securing tidal waves of authoritative backlinks and triumphant first page rankings can be yours!
This guide equips you with battle-tested link-magnetization strategies:
🚀 Content Marketing - Create EPIC informational assets - the supreme magnets.
🚀 Guest Posting - Strategically contribute to industry-leading publications.
🚀 Broken Links - Restore broken pages with remarkable content.
🚀 Community Engagement 🚀 Social Media Promotion - Show up consistently and generously where your audience hangs out.
Still overwhelmed or unsure how to begin? Share your questions and link building experiences below!
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